Strategic Issues in Portuguese Tourism Plans: An Analysis of National Strategic Plans since 2000

Planning consists of thinking about the future and allows territories to be better prepared take advantage opportunities face challenges that arise. In Portugal, tourism is one pillars economy, generating wealth creating various job openings. recent years, this destination has won several international awards distinctions due quality services offerings. Part success planning carried out by entity responsible, Turismo de Portugal. This study aims analyse content structure national plans implemented in Portugal since 2000. Furthermore, we want understand: (1) vision outlined for Portuguese territory changes it undergone decades; (2) methodologies were used formation process these plans, instance, if public auscultation was used; (3) main objectives defined which actions have been achieve them. A qualitative methodology document analysis used, combined with presentation a case related at level. The results show growing importance sector economy. Since 2020, involvement stakeholders construction strategic also evident through consultation an emphasis on sustainability practices sector.